Kylie Jenner, born August 10, 1997, is borderline What Microsoft co-founder Bill Gates, 31 in 1987, and Facebook co-founder Mark Zuckerberg, 23 in 2008, achieved in their time, but much earlier. She is the youngest and richest member of the Kardashian family. She recently became the youngest woman in the United States to occupy the 27th place in the list of the richest self-producing women compiled by Forbes.
Her appearance on this list has left the internet often asked what she does, why Forbes will choose to describe her and name her a millionaire herself when she was born into one of the wealthiest families. from America. Here you are going to read all the juicy details about Kylie Jenner’s wealth and satisfyingly know how she was able to build a fortune of almost a billion dollars in just 3 years.
How did 20-year-old Kylie Jenner build a nearly $1 billion fortune in less than 3 years?
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We won’t deny the fact that she was conceived and born into wealth itself, grew up with the best things a child would want, and proven to make the most of the many opportunities she’s had. But then again, there are other people who got most of the opportunities she had but still decided to get laid into financial oblivion.
Television career
Kylie started making guest appearances on the reality series Keeping Up With the Kardashians in 2007 with her siblings and parents. As you know, the show focuses on the lives of family members. The series was very successful and had one of its spin-offs. Kourtney and Khloé Take The Hamptons in which Kylie Jenner has guest appearances several times. She also starred alongside her mother Kris Jenner and sister Kendal Jenner in an episode of the American reality series Next Top Model. Over the years, she has earned millions from TV shows and brands.
Entrepreneurship
For her OPI nail polish endorsement where she has two nail polishes with Kendall, they won $100,000 each for their OPI endorsements in 2013. The sisters went public with the launch of their clothing collection called Kendall & Kylie Collection, which belonged to PacSun. The clothing line has published several collections since its launch. They also have a jewelry line with Pascal Mouawad’s Glamhouse as well as another clothing line called Kendall + Kylie which they launched with British fashion retailer Topshop.
Kylie Cosmetics
Kylie Jenner’s huge net worth stems mainly from the success of her lipstick business. She launched her brand on November 30, 2015 with the Kylie Lip Kit, which comes with a lipstick and lip liner, which retails for $29 per kit. The product was sold out within minutes of its launch. After a year and six months of operation, the company had recorded a profit of $420 million on its sales. In 2016, they launched their new collection of Holiday Collections which proved to be an even bigger hit with sales of up to $19 million in a single day.
Since 2015, when the company was launched, have made leaps and bounds in terms of increasing sales and their turnover rate amounting to 630 million dollars worth of makeup products sold, of which 330 million dollars for 2017 only. Indeed, enhancing beauty is big business. Since its booming success, Kylie Cosmetics has added other products like concealer and eye shadow. The $900 million company is 100% owned by Kylie Jenner as CEO, while her mother, Kris Jenner, is the CFO (Chief Financial Officer).
Social media presence
You’ll probably agree that the Kardashian-Jenner clan is a brand apart; determine its norms and standards, probably without competition, and as such enjoys a sort of monopoly with which those who identify socially or economically with the brand are comfortable.
The advantage of this at a time like ours is that social media has a huge influence on cyberspace. Kylie Jenner has taken advantage of this situation to have a major influence on social media, which translates into a large pool of customers and potential customers that she has easy and quick access to.
Kylie has over 110 million followers on InstagramOn her own, her Snapchat account was ranked as the most viewed account in August 2016, while 25.6 million Twitter followers will still see her tweets on Twitter. All of these numbers are aside from the millions of other people who follow his company and/or products on their respective social media accounts.
These following translate to a lot of money when experts analyze advertising for so many people. It seems that more than 50% of her followers, across all her social media platforms, are probably young women and girls with similar tastes in beauty and fashion. Most would consider her a role model and will likely adopt any products they see her promoting, talking more about her own Kylie cosmetics.
When you see Kylie’s social media posts showing photos of her selfies, she often posts them hourly with captions of the Kylie Cosmetics product she’s wearing, or you see her posting videos of her upcoming product launches, know just that she’s on her way to becoming a billionaire because that’s how she advertises her products. What’s a better way to sell someone else than to show them to others and see yourself using what you want to sell them?
In summary, our research revealed that KylieJenner was able to build nearly a billion dollars under three years by promoting her cosmetics to millions of fans on social media.